Minggu, 24 April 2011

[Q360.Ebook] Free PDF Archaeology: Theories, Methods, and Practice (Sixth Edition), by Colin Renfrew, Paul Bahn

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Archaeology: Theories, Methods, and Practice (Sixth Edition), by Colin Renfrew, Paul Bahn

The most authoritative and up-to-date archaeology textbook, revised and updated, and now in full color.

Since its first edition, Renfrew and Bahn’s Archaeology: Theories, Methods, and Practice has been the leading academic source on what archaeologists do and how they do it. This indispensable resource is a comprehensive introduction to archaeology’s theories, methods, and practices in the field, the laboratory, and the library.

Archaeology is organized around the key questions that archaeologists ask about the past and details the theories and methods used to answer those questions, from technical methods to theoretical approaches. The Sixth Edition has been thoroughly revised and updated to include the newest developments in the field and features an attractive new full-color design with additional box features, extensive drawings, charts, and photographs.
700+ illlustrations

  • Sales Rank: #50260 in Books
  • Brand: Brand: Thames Hudson
  • Published on: 2012-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.40" w x 7.50" l, 3.25 pounds
  • Binding: Paperback
  • 656 pages
Features
  • Used Book in Good Condition

About the Author
Colin Renfrew is Disney Professor Emeritus of Archaeology and former Director of the�McDonald Institute for Archaeological Research at the University of Cambridge. He is the�author and editor of many books, including Before Civilization, Archaeology and Language, and�Prehistory and coeditor (with Paul Bahn) of The Cambridge World Prehistory. He is a fellow of�the British Academy and a life peer in the House of Lords.

Paul Bahn is co-author of Thames & Hudson's hugely influential and bestselling textbook Archaeology: Theories, Methods and Practice, and has also published a variety of popular books, including Easter Island: Earth Island (with John Flenley), Mammoths: Giants of the Ice Age (with Adrian Lister), and Images of the Ice Age, widely regarded as the standard introduction to cave art.

Most helpful customer reviews

79 of 91 people found the following review helpful.
Archaeology as Science? The view of the Disney Professor
By Chris Fung
This is certainly one of the better general summary books on archaeological method and theory out there. To the student, the book comes with serious credentials: Colin Renfrew is the Disney Professor of Archaeology at Cambridge while his co-author is a professional writer on archaeological topics. Like many other introductory texts, there is, however, a serious agenda behind this book. Therefore, while I think the authors do a fairly good job of introducing the different aspects of archaeology to the novice, (contrary to the blurb, there is no real way in which this book could function as a serious reference for a professional archaeologist), I have a couple of comments I want to make about the book from a theoretical point of view.
While Renfrew and Bahn position themselves as heirs to all the different schools of archaeology, they do in fact, pick and choose the archaeologists (and the theoretical paradigms they support) quite specifically. Certain works and authors are praised effusively and others are presented with cautionary tags attached to them. This is of course Renfrew and Bahn's perogative. However, the overall effect of the book is the promotion of a fairly traditional positivist view of archaeology (not the radical extreme of Binford exactly, but certainly archaeology as science nonetheless except where Renfrew's own "mentalist" leanings towards specific issues such as the peopling of Europe still come into play). If you are looking for a book that seriously tries to introduce some of the real theoretical advances in archaeology over the last twenty years, this is not the book to read. Renfrew and Bahn are not really presenting a synthesis of old and new approaches to archaeology, but the old dressed up in a new party dress (one that doesn't fit too well at that).
This may seem a little nit-picky to non-archaeologists but the point I want to make is this: Archaeologists use scientific techniques and approaches but we are different kinds of scientists than say physicists or mathematicians. We deal with people (much more complex than subatomic particles) and the cultural and political contexts of the past. Many of the advocates of archaeology as science hold the view that only science and scientists are the proper and legitimate custodians of the past.
Anyone who doubts where Renfrew and Bahn's sympathies really lie should check out the section on archaeology and indigenous people. One should bear in mind that the Disney Professor did not come of age when such concerns were really prominent in people's minds. However, the apparent open-endedness of the authors' commentary, at least to my way of thinking, overlies a much more conservative stance in which indigenous people are a problem to be overcome rather than partners to be accomodated.
So here's my view: buy the book if you want a how-to manual. But please please be aware of its limitations. Renfrew and Bahn do a pretty good job presenting their point of view but it's a point of view not a law of physics.

22 of 23 people found the following review helpful.
Great Reference as well as Introduction
By Paul V Caetano
Archaeology: Theories, Methods and Practice provides a great introduction to the various aspects of archaeology. It would be a marvellous addition to the library of any archaeology enthusiast. It provides the theory and description of archaeological methods as well as many real world examples. As a result, despite a potentially very dry subject matter, this book is not a hard read.
It is especially appropriate for any amateur who tries to keep up on archaeology and encounters new words/ideas. Since the coverage is encyclopedic, you will undoubtably find the explanations you want in this book!

20 of 21 people found the following review helpful.
Archaeology: a book to inspire
By Atheen
This is probably one of the best books I've ever read on the subject, and although I've studied archaeology as an interest since childhood, this text rekindled an old love. It is well written and easily read and gives a good overview of the discipline with interesting archaeological sites from all over the world used to illustrate the techniques discussed. I enjoyed the volume so thoroughly I've actually read it twice and will probably read it again in the future just for the enjoyment alone.

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Sabtu, 23 April 2011

[W790.Ebook] Ebook Download Tratado de Psicofarmacolog�a. Bases y aplicaciones (Spanish Edition), by M. (DRT) Salazar Vallejo, C. (DRT) Peralta Rodrigo, F. J.

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Dividido en siete secciones con 79 capítulos, se contemplan desde los orígenes y tendencias, investigación, desarrollo y vigilancia farmacológica, hasta los fundamentos neurobiológicos y manejo de psicofármacos en situaciones especiales, incorporando un completo y práctico índice por principios activos y nombre comercial.

De fácil lectura y alto contenido científico, el Tratado de Psicofarmacología. Bases y aplicación clínica es una obra dirigida no sólo a psiquiatras y profesionales de las neurociencias, sino al resto de especialidades médicas, principalmente a médicos de atención primaria, residentes, psicólogos clínicos y profesores. Igualmente, los estudiantes de últimos cursos de medicina y enfermería especializada encontrarán en esta obra cualquier aspecto relacionado con la práctica totalidad de las prescripciones en psiquiatría.

  • Sales Rank: #5131919 in Books
  • Published on: 2015-06-10
  • Original language: Spanish
  • Dimensions: 11.50" h x 8.75" w x 1.75" l, 6.32 pounds
  • Binding: Hardcover
  • 948 pages

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Minggu, 17 April 2011

[K211.Ebook] Ebook Download Elementary Persian Grammar, by L. P. Elwell-Sutton

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Elementary Persian Grammar, by L. P. Elwell-Sutton

Mr Elwell-Sutton's book provides a simple grammatical framework for contemporary written Persian. It is based on the characteristic idiom and phraseology of the language as it is used in newspapers, magazines and novels. The student is introduced to Persian script from the first lesson. Words are fully vocalized in the early lessons, but vowels are progressively discarded; they are, however, shown in the vocabulary. The letter-forms of printed Persian are used cursive scripts. Although the structure of the language is Mr Elwell-Sutton's immediate concern, he has given close attention to the need for acquiring a workable vocabulary. The examples and exercises thus require only a limited vocabulary of words in fairly common use - about 1500 in all. The student is also given help with pronunciation; at the ends of lessons sample sentences from the exercises are printed with diacritics showing the intonation and stress of each syllable. At the end of the book there is a key to the lessons.

  • Sales Rank: #1779350 in Books
  • Published on: 1963-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .55" w x 5.43" l, .72 pounds
  • Binding: Paperback
  • 248 pages

From the Back Cover
Mr Elwell-Stutton's book provides a simple grammatical framework for contemporary written Persian. it is based on the characteristic idiom and phraseology of the language as it is used in newspapers, magazines and novels.

Most helpful customer reviews

16 of 19 people found the following review helpful.
Delivers more than what one usually finds out there
By A Customer
I've generally been disappointed with many of the Persian language tutorials. Most have been little more than phrase books which teach little about grammar or about writing the language. Thankfully, this book provides a very good foundation in Farsi. I would recommend it as a must-have supplemental text. For the next stage, look up the texts by A.K.S. Lambton (Persian Vocabulary, and Persian Grammar).

4 of 4 people found the following review helpful.
Good for the beginner, and better than most books
By T. Kieselhorst
Like some other reviewers, I have tried learning Persian from several books (not including Thackston's); so far, I've found this book to be the best.

The first major obstacle for me was learning how to write the alphabet. It's not enough for books to introduce the letters one by one in type, since the letters, as with the Roman alphabet, are handwritten differently from how they appear in print. Although I ended up using an Arabic textbook to learn the basic shapes of letters (the excellent _Alef Baa_), I was glad to see that Elwell-Sutton's book includes "hand-drawn" illustrations with arrows showing exactly how to draw each letter (books like Abrahams' _Modern Persian_ do not). Lesson IV helpfully groups the letters according to basic shape and number of dots or extra strokes, and then relists them according to phonetic value. A section on punctuation marks used in Persian writing is also included. This thorough instruction on writing in Persian is necessary--it's hard even to get started with many books because they neglect to include it.

Another major advantage of the book is that it systematically includes short vowel and other signs that signal how to pronounce words, until it can be presumed that the words have been mastered. (Some books include these signs when the words are first introduced, but omit them thereafter.) Further, while some books that emphasize spoken Persian spell certain words in the Persian script as they are colloquially pronounced, this book does not confuse the reader with alternative pronunciations/spellings. For my part, I'd rather learn to pronounce words at first very formally (e.g., "Bebakhshid"--"Excuse me"--instead of the more colloquial "Bebakhshin," or "aanjaa" instead of "unjaa"), than learn to read and spell words as if I were always in conversation.

Other advantages to this book: (1) An answer key to the exercises is provided (for some books, the key must be bought separately). (2) In the English-to-Persian exercises, the reader is asked to use only those expressions and words that have been taught in the preceding lessons. If an expression is rendered in Persian using words difficult for an beginner to anticipate, those words are provided in the English statement to be translated (for example, in Lesson VIII: "During (In) this period . . ." and "At the end (In the last parts) of the sixth century B.C. . . ."). (3) Simple translation exercises at the beginning, which turn progressively harder--none of that analyzing complex sentences from the beginning. (4) Useful vocabulary lists--although it is necessary to spend some time with them, as they can include sixty or more words for one chapter.

I've been very pleased with this grammar: It's well organized and suited to the language learner who wants familiarity with some subtleties and exceptions to rules, but who also wants not to get bogged down in them and to make quick progress in learning the language.

6 of 6 people found the following review helpful.
Not the best choice
By John Kennedy
While more accessable than the frustratingly over-detailed Lambton, this book still focuses too much on archaic rules of grammar, often presented in an unintelligable manner. The reading excercises are outdated ie "His August Imperial Majesty opened..." and contain vocabulary which is questionably useful for the beginner. Because it is attempting to equip the reader to deal with classical as well as modern texts, much of the grammatical information and vocabulary is not necessary for active use, although this is not made clear and many modern usesages are overlooked or mentioned only in passing. Thackston is the book to use for the beginner who whishes to make quick and satisfying progress in the language and perhaps Lambton for those who want an obscure reference grammar. This book, unfortunately serves neither purpose adequately.

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Sabtu, 16 April 2011

[Q282.Ebook] Download Ebook Cubical Homotopy Theory (New Mathematical Monographs), by Brian A. Munson, Ismar Volić

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Cubical Homotopy Theory (New Mathematical Monographs), by Brian A. Munson, Ismar Volić

Graduate students and researchers alike will benefit from this treatment of classical and modern topics in homotopy theory of topological spaces with an emphasis on cubical diagrams. The book contains 300 examples and provides detailed explanations of many fundamental results. Part I focuses on foundational material on homotopy theory, viewed through the lens of cubical diagrams: fibrations and cofibrations, homotopy pullbacks and pushouts, and the Blakers-Massey Theorem. Part II includes a brief example-driven introduction to categories, limits and colimits, an accessible account of homotopy limits and colimits of diagrams of spaces, and a treatment of cosimplicial spaces. The book finishes with applications to some exciting new topics that use cubical diagrams: an overview of two versions of calculus of functors and an account of recent developments in the study of the topology of spaces of knots.

  • Sales Rank: #1252288 in Books
  • Published on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x 1.50" w x 5.98" l, 2.20 pounds
  • Binding: Hardcover
  • 644 pages

About the Author
Brian A. Munson is an Assistant Professor of Mathematics at the US Naval Academy. He has held postdoctoral and visiting positions at Stanford University, Harvard University, and Wellesley College, Massachusetts. His research area is algebraic topology, and his work spans topics such as embedding theory, knot theory, and homotopy theory.

Ismar Volić is an Associate Professor of Mathematics at Wellesley College, Massachusetts. He has held postdoctoral and visiting positions at the University of Virginia, Massachusetts Institute of Technology, and Louvain-la-Neuve University in Belgium. His research is in algebraic topology and his articles span a wide variety of subjects such as knot theory, homotopy theory, and category theory. He is an award-winning teacher whose research has been recognized by several grants from the National Science Foundation.

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Kamis, 14 April 2011

[K163.Ebook] PDF Ebook Zoroastrianism (Textual Sources for the Study of Religion), by Mary Boyce

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Zoroastrianism is the least well know yet one of the most important and fascinating of the world religions. Deriving from very ancient sources, in its rich traditions and worship Zoroastrianism has preserved many immensely archaic forms, dating back to a period earlier, even, than its own founding. Although the number of present-day adherents has shrunk to relatively small dimensions, in its time this faith exerted a profound influence on the development of Western religion. Including selections from original texts, historical detail, as well as thoughtful analysis, this work introduces the reader to Zoroastrian tradition, doctrines, and writings and traces their development down to modern times.

  • Sales Rank: #17380509 in Books
  • Published on: 2004-06-01
  • Original language: English
  • Dimensions: 9.00" h x 1.00" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 176 pages

Language Notes
Text: English (translation)

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Selasa, 12 April 2011

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Selasa, 05 April 2011

[Z148.Ebook] PDF Ebook The Puritan Origins of American Patriotism, by George McKenna

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In this absorbing book, George McKenna ranges across the entire panorama of American history to track the development of American patriotism. That patriotism—shaped by Reformation Protestantism and imbued with the American Puritan belief in a providential “errand”—has evolved over 350 years and influenced American political culture in both positive and negative ways, McKenna shows. The germ of the patriotism, an activist theology that stressed collective rather than individual salvation, began in the late 1630s in New England and traveled across the continent, eventually becoming a national phenomenon. Today, American patriotism still reflects its origins in the seventeenth century.

By encouraging cohesion in a nation of diverse peoples and inspiring social reform, American patriotism has sometimes been a force for good. But the book also uncovers a darker side of the nation’s patriotism—a prejudice against the South in the nineteenth century, for example, and a tendency toward nativism and anti-Catholicism. Ironically, a great reversal has occurred, and today the most fervent believers in the Puritan narrative are the former “outsiders”—Catholics and Southerners. McKenna offers an interesting new perspective on patriotism’s role throughout American history, and he concludes with trenchant thoughts on its role in the post-9/11 era.

  • Sales Rank: #2014107 in Books
  • Published on: 2007-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.38" w x 6.13" l, 1.65 pounds
  • Binding: Hardcover
  • 448 pages

Review
“The Puritan Origins of American Patriotism exhibits a remarkable breadth and depth of learning and is brimming with insights. One sees here the work of a seasoned scholar, a person of discernment and good judgment.”—Robert P. George, Princeton University
(Robert P. George)

"A masterly intellectual history of America."—Barry Shain, Colgate University

(Barry Shain)

"George McKenna argues that American Puritanism of the seventeenth century has been important throughout all of American history.�He also wants to bring the Puritans back to life as living contributors to the parlous political discourse of the contemporary United States.�On both counts—as historical primer and thought-provoking contemporary commentary—he is successful.�This is a useful as well as an important book."—Mark A. Noll, University of Notre Dame�

(Mark A. Noll)

“McKenna reminds Americans that their devotion to country runs deeper than the intellect, and that the Puritan legacy, for better or worse, continues to feed the wellsprings of American patriotism.”—Rick Ostrander, John Brown University

(Rick Ostrander)

“Written with narrative verve and investigative authority, George McKenna’s The Puritan Origins of American Patriotism carefully traces the interwoven strands of American Puritan thought from the seventeenth century to the present day.”—Darren Dochuk, Purdue University
(Darren Dochuk)

About the Author

George McKenna is professor emeritus, City College of the City University of New York, where he taught American government and American political thought for forty years.

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11 of 17 people found the following review helpful.
This Could Have Been a Much Better Book
By David Southworth
I really wanted to give this impressive book by George McKenna a better rating. He is an expert on religion in American life and history. This is obvious. But way too often the author seems to let personal bias and political bugaboos get in the way of what could have been a great straight history.

First: the good parts. McKenna's retelling of early American politics and the role religion played is top notch. From the Anne Hutchinson trial to the role of religion in the pre-Civil Wart abolition movement and in the life of Abraham Lincoln were superb.

However, as the closer the author gets to the modern day the more he seems hell bound to interject politics into his telling of history. He goes on far too many tangents that don't seem germane to his history. The Hiss/Chambers account and the many political movements that sprung up in the 1960s and 70s top the list of rants that detract from the overall history.

A better editor with an ability to keep the author focused, and an author more interested in recounting history and leaving his personal bugaboos out would have made this much better that it currently is.

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Senin, 04 April 2011

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Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes, by Jessica Kriegel

A blueprint for managing people, not generations

Unfairly Labeled challenges the very concept of "generational differences" as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational stereotypes exist, author Jessica Kriegel argues that they are wrong—and that it's unreasonable to assume that the millions of people born in the same 20-year time span are motivated by the same things, attracted to the same things, and should be dealt with in the same way. Kriegel's experience as Organizational Developer at Oracle puts her squarely in the talent strategy realm, where she works to optimize leadership development, team effectiveness, and organizational design. Drawing upon her experiences with workers of all ages and types, she shows how behaviors know no generational boundaries and how to work with people based on their talents, strengths, and weaknesses rather than simply slapping on a generational label and fitting them into an arbitrary slot.

There are 80 million Millenials in America, yet there are myriad books on "managing Millenials" and "working with Millenials" and "the problem with Millenials." This book shows that whether you're working with Millenials, Generation X, or Baby Boomers, age is not the issue—it's the interpersonal dynamics that matter most.

  • Examine the concept of "generational issues"
  • Explore the disparate reality of each 20-year generational span
  • Learn to understand and work effectively with other generations
  • Facilitate intergenerational understanding sessions

The human mind craves categorization, so the tendency to lump people together is natural. It may, however, be holding your organization back. The members of each generation have only one thing in common—their age—and even that varies by two whole decades. Why assume that they should all be managed the same way? Unfairly Labeled shows you a better way, and provides a roadmap to a more effective organizational strategy.

  • Sales Rank: #799766 in Books
  • Published on: 2016-02-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .90" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

From the Inside Flap

The human mind craves categorization, which makes finding patterns and lumping people together natural. However, such stereotyping may be holding your organization back. The members of each generation—millennials, generation X, and baby boomers—actually have many things in common and are much more than their associated generational label. What is behind the widespread belief that millions of people who share a certain age bracket act, respond, and should be managed the same way? Unfairly Labeled reveals the misleading research and guidance behind the newest generational managing trends and provides a better way to effectively manage people—not stereotypes.

More than any other generation, the 80 million millennials in America have become the focus of countless books, blogs, and speaking engagements tackling how to manage, recruit, and connect with this latest group of people joining the workforce. Most of this information is not only incorrect and misguided but can also cost you talented employees, according to author Jessica Kriegel (a millennial herself), who optimizes leadership development, team effectiveness, and organizational design at Oracle. In her eye-opening examination of managing three generations of employees, she illustrates how interpersonal dynamics contribute the most to business success. Drawing on experience working with employees of all ages in diverse industries, she provides managers with a full toolkit for working with people based on their talents, strengths, and weaknesses. Delivered in a conversational narrative packed with real-world examples and up-to-date research, Jessica examines how the most common stereotypes came into being along with research-based explanations showing why they are untrue. She also shares her personal toolkit, conveniently organized in its own section of the book, which you can use immediately to:

  • Effectually motivate employees without resorting to one-size-fits-all definitions
  • Work with a tangible framework for inspiring performance management, including planning, reviewing, and developing employee performance
  • Avoid the pitfalls of recruiting, including targeting specific generations, and best practices for creating top-performing collaborative teams
  • Gain clear, enlightening and actionable insight into the myth of digital-native versus digital-immigrant workers

Unfairly Labeled is your authoritative road map to finding ways to attract and retain employees of every age because, fortunately, talent doesn't fit in a stereotypical mold.

From the Back Cover

Praise for UNFAIRLY LABELED

"Generational thinking is fatally flawed and has fed the leadership development and coaching industry for far too long. In this fascinating book, Jessica Kriegel dispels the myths and mindless catchall stereotyping of people in the workplace. It's a must read for anyone tired of playing the generational differences game and serious about developing leaders and creating a culture of collaboration."
—Dr. Salvatore Falletta, Program Director, Human Resource Development, Drexel University

"Well written—an interesting read that I would recommend to any manager."
—Jenny Dearborn, Chief Learning Officer at SAP

A Blueprint For Managing People— Not Generations

Unfairly Labeled tackles the topic of intergenerational dynamics head on by rejecting the concept of viewing employees through a generational lens.

What many management consulting firms advise as sound wisdom is actually unfair generalization, and this groundbreaking guide to an enlightened level of management strips away the preconceptions associated with millennials, as well as generation Xers and baby boomers, through illustrative case studies, the latest authoritative research, and firsthand experience of the author co-creating a training program that produced a return on investment of 795 percent by ignoring generational stereotypes. There is an abundance of published generational research that misleads many business leaders into believing stereotypes are true, and the thorough examination inside names the most believed ones and dispels every generalization with quantifiable evidence along with insights into our own behavior that makes categorizing people, or anything, comfortable. In fact, generational stereotyping is happening all over the world, and this widely relevant resource illustrates how other country's labels and definitions further complicate the issue in a global marketplace.

Blow away the stereotypes clouding your judgement with Unfairly Labeled.

About the Author

JESSICA KRIEGEL is an organization and talent development consultant at Oracle. Her expertise is in strategic planning, talent management, leadership development, and intergenerational understanding. She consults on the topic of intergenerational understanding and talent management. She lives in Sacramento, CA.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Author Fights For Misunderstood Millennials
By Dr. Cathy Goodwin
This book should be called, "How Millennials are Misunderstood And What Managers Can Do About It."

Jessica Kriegel has studied generational differences since her PhD thesis. A millennial herself, she's faced the frustration of being considered too young to be taken seriously. While that may be a challenge, it's nothing compared to the challenge of older works who also aren't taken seriously - and who are blocked from access to jobs and careers altogether.

In fact, Kriegel even laments (p 40) that "rampant negative stereotyping" of millennials is not covered legally by ADEA (Age Discrimination in Employment Act). This is appalling. Krieger acknowledges herself (p 17) that a study found that "organizations were 40 percent more likely to ask a young person back for a second interview than job applicants over the age of 50." While millennials may be stereotyped, there's little evidence that they're actually denied jobs more than non-millennials. There's more concern about managing them and organizations go to great lengths to work with them on their terms.

Krieger does have some valuable points early in the book. She points out that individuals can defy stereotypes; in one example, a baby boomer acknowledges he has a Facebook account, while she - a millennial working for a tech company - does not. She also identifies what she calls MSUs -Making Stuff Up - where people misunderstand the motives of coworkers, and she has good examples (pp. 8-9).

But the biggest problem with the book is that Krieger hasn't differentiated aging effects, cohort effects and environment effects on behavior. Labels like "millennial" and "baby boomer" identify a cohort. A "cohort" effect �will be experienced by people who were born at the same time and came of age together.

People who grow up within a cohort do have certain things in common. For instance, baby boomers were always crowded; by definition, the "baby boom" at the end of Word War II created a large number of children who filled schools at the same time. People in a cohort might share common memories; many boomers remember dial telephones, while Gen Xers and millennials don't remember a time when males could be drafted.

An "aging" effect will be experienced by everyone of a particular age group, regardless of time period. An example might be gray hair. But slowing down as we age may be more of a cohort effect than most people realize; working out has become common among Boomers and Gen-Xers, so they won't look like their grandparents and great-grandparents as they age. Women who benefited from Title IX will have a completely different approach to aging, compared to those who were 30 or 40 when the bill was passed.

Finally, period effects refer to environmental influences that affect everyone, of every age and cohort, in a particular time. These effects will be more important to specific behaviors; for instance,�for example, people of several generations have been affected by JFK's assassination, 9/11. and the passing of no-smoking laws in bars.

The truth is, many stereotypes of a cohort are attributed to age, and many cohort effects are attributed to period effects. Millennials have been influenced by the way they were taught in school and the styles of parenting that became popular in their childhood. Separating these influences helps defuse some but not all prejudice.

Krieger provides a couple of case studies showing that management of large companies will spend considerable time and money to integrate millennials into the workforce. What she never asks - and what seems to be a more critical question - is why this attention only occurs for millennials. When a few managers complained that boomer hires weren't doing well, a task force was set up to identify the problem and resources were allocated to fix it. If managers complained about boomer hires, I suspect they'd simply decide not to hire more boomers and find reasons to fire those already on board. I've known quite a few over-50 people who were told to upgrade their computer skills, yet given no access to classes; in Krieger's example, the company readily considers investing in training to raise the "Emotional Quotient" of millennials.

That's the real story and the real unfairness in today's workplace.

1 of 1 people found the following review helpful.
Stating the Obvious
By Antigone Walsh
Talk about stating the obvious. People may share common generational experienced and still be individuals. I was anticipating a book that addressed the serious and troubling issues of age discrimination and instead got the usual millennial whine. The author seems to miss the point that while corporation woo millennials they can boomers who are more experienced and more expensive. Stereotypes are difficult to overcome and discrimination based on age (or youth) are hard to prove for the purposes of securing legal redress. The toolkit for addressing this form of discrimination and the road map for changing organizations offered little. Although not badly written, I can't say I got anything out of this book. Pass.

0 of 0 people found the following review helpful.
Interesting idea, but did not need a book to cover this topic.
By ZenWoman
We seek to simplify the world around us and one way of doing it is to categorize people. This grouping is often driven by our biases, but we don't realize it. Since the millennials are the new generation that is most attractive to marketers countless books have been written about how they think and what motivates them. Kriegel argues that labels are meaningless and often unfair and tend to obfuscate the real qualities of a generation.

Millennials span from 1980 to 2000, and lumping a 16 year old with a 36 year old millennial creates a challenge in understanding them. There are some that have yet to enter college, some in the work force and yet others who have started families. She argues that it may be better to try and understand consumers by their age rather than their generational label. She's right that the way a generation answers a question is due to their lifestage and age more than a generational label. If the Boomers were influenced by "work ethic" in their 30s/40s and millennials by technology and pop culture in their teens and 20s then these could be markers of their age rather than their generation.

In the rest of the book she encourages the reader not to give in to stereotypes, but to evaluate people as individuals. She cautions organizations not to devise recruitment strategies and other workplace strategies around these generational labels. The last part of her book, she details responses from surveys of managers and the new hires comprising of "millennials" to illustrate that the real issues confronting them were not generational.

Overall, it's an interesting observation by a millennial to not give in to stereotypes about her generation, but I think this idea could have been put forward in an article rather than a book. A lot of material in the book was re-statement of obvious facts and the survey discussion seemed to lengthy, it could have been summarized in a few bullet points. 3 stars.

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Sabtu, 02 April 2011

[E249.Ebook] Ebook Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson

Ebook Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson

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Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson

Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson



Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson

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Where Good Ideas Come From: The Natural History of Innovation, by Steven Johnson

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016.

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

  • Sales Rank: #19279 in Books
  • Published on: 2011-10-04
  • Released on: 2011-10-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .90" w x 5.40" l, .75 pounds
  • Binding: Paperback
  • 344 pages

From Publishers Weekly
Johnson--writer, Web guru, and bestselling author of Everything Bad Is Good for You--delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environmental fuel into seven broad "patterns," each packed with diverse, at times almost disjointed anecdotes that Johnson synthesizes into a recipe for success. A section on "slow hunches" captivates, taking readers from the FBI's work on 9/11 to Google's development of Google News. A section on error takes us through a litany of accidental innovations, including the one that eventually led to the invention of the computer. "Being right keeps you in place," Johnson reminds us. "eing wrong forces us to explore." It's eye-opening stuff--although it does require an investment from the reader. But as fans of the author's previous work know, an investment in Johnson pays off, and those who stick with the author as he meanders through an occasional intellectual digression will come away enlightened and entertained, and with something perhaps even more useful--how to recognize the conditions that could spark their own creativity and innovation. Another mind-opening work from the author of Mind Wide Open. (Oct.) (c)
Copyright � PWxyz, LLC. All rights reserved.

From Booklist
The figure of the lone genius may captivate us, but we intuit that such geniuses’ creations don’t materialize in a vacuum. Johnson supported the intuition in his biography of eighteenth-century scientist Joseph Priestly (The Invention of Air, 2009) and here explores it from different angles using sets of anecdotes from science and art that underscore some social or informational interaction by an inventor or artist. Assuring readers that he is not engaged in “intellectual tourism,” Johnson recurs to the real-world effects of individuals and organizations operating in a fertile information environment. Citing the development of the Internet and its profusion of applications such as Twitter, the author ascribes its success to “exaptation” and “stacked platforms.” By which he means that curious people used extant stuff or ideas to produce a new bricolage and did so because of their immersion in open networks. With his own lively application of stories about Darwin’s theory of atolls, the failure to thwart 9/11, and musician Miles Davis, Johnson connects with readers promoting hunches and serendipity in themselves and their organizations. --Gilbert Taylor

Review
"[A] rich, integrated and often sparkling book. Mr. Johnson, who knows a thing or two about the history of science, is a first-rate storyteller."--"The New York Times"

"A vision of innovation and ideas that is resolutely social, dynamic and material...Fluidly written, entertaining and smart without being arcane."--"Los Angeles Times"

"A magical mystery tour of the history and architecture of innovation."--"The Oregonian"

"A rapid-fire tour of 'spaces' large, small, mental, physical, and otherwise... Where Good Ideas Come From may be the ultimate distillation of his thinking on these issues... One admires the intellectual athleticism of Johnson's maneuvers here."--"Boston Globe"

Most helpful customer reviews

246 of 254 people found the following review helpful.
Why didn't I think of that!
By Edward Durney
Working as a patent attorney, sometimes a new idea that stuns me will jump out from a patent. An elegant, innovative idea that makes me wonder how anyone thought of it. Often, my next thought, though, as I understand the idea better, is how simple the idea is. So I think, why didn't I think of that?

Steven Johnson's "Natural History of Innovation" shines some light on the first question as he tells us "Where Good Ideas Come From." Johnson looks back through science history as he teases out from science history, and from natural history, seven "patterns" in which new ideas are formed. Johnson backs up with examples each of the seven groups in his taxonomy of the origins of ideas. Good examples, well told, are what make the book.

Johnson writes science history well. Like in Johnson's earlier book, The Invention of Air, the science history he writes here reads like a fascinating tale of adventure. Although a bit breathless at times, and sometimes drawing too much from too little, Johnson caught my attention early and held it all the way through this fairly long new book.

And it's not just a history of scientists and discoveries. Johnson looks too at nature - like how reefs pack together life and promote evolution - and society - like how larger cities generate exponentially more innovation than smaller towns.

On occasion, Johnson's taxonomy is a tad bit tortured. The seven patterns each get a chapter in the book. But for me, the names of the patterns and the particular examples grouped in them do not give much insight. The patterns - while interesting - seem more organizational groupings than anything else. The patterns are the skeleton. Not much flesh there. The meat in the book is in the examples.

In fact, the insight for me came from the light Johnson shines on my second question - why didn't I think of that? To broaden that question into its most compelling form, how can we, both personally and as a society, increase the number of good ideas we have in the arts, in science, in sociology and government, and in technology?

That $64,000 question Johnson does not really try to answer. He does give some clues. (One thing he says caught my interest as a patent attorney. That is, we get more good ideas by connecting them than by protecting them. In other words, the patent system may be hurting, instead of meeting, its goal of promoting innovation.)

Johnson's book is ambitious. He covers a lot of ground, from scientists to nature to arts to government to society. His idea that good ideas in all of these fields develop in the same recognizable patterns is a bold one. In a sense, he is looking for a unified theory of innovation.

Did Johnson find that unified theory? If he did, you won't find it on a particular page in this book. But by joining Johnson in exploring this question, I learned a lot and thought a lot. That made the book worthwhile for me.

191 of 210 people found the following review helpful.
A staggering insight into cultivating creativity
By Harry Tucker
In my years as a Wall Street strategy advisor and as a life-long student of that which propels us towards our greatest potential, I am fascinated by an interesting structural tension when it comes to personal and professional excellence.

We have at our finger tips, some of the greatest knowledge, tools and processes that can help propel people and organizations towards excellence and yet despite this vast wealth of information, many people (and the organizations they are associated with) struggle.

After exploring many theories over the years, I think I just realized why this is the case and I am staggered by the implications.

I have just finished reading "Where Good Ideas Come From" by Steven Johnson (author of "Everything Good is Bad For You" and "The Invention of Air") and found the ideas contained within to be of staggering profundity.

A Different View on Creativity

With no offence intended towards well-intentioned individuals within organizations who come up with interesting ways to help us be more creative, I have often struggled with the value of some of the ideas they have come up with. Some examples come to mind, including the time I flew across the country for a mandatory, all-hands meeting where we played pin-the-tail-on-the-donkey or another time when I travelled across the country for a mandatory meeting where the primary thing that was accomplished was a competition to see who could build a toy helicopter out of Lego Blocks the fastest.

When I asked people why we were doing these things, I was informed that it was to help us learn to be more creative. I learned something alright but it was not what they hoped I had learned. By the way, I won the helicopter competition, so there are no sour grapes here. :-)

As I read Steven Johnson's book, I realized why we struggle with how to be more creative.

It's because we spend too much time trying to experience an extrinsic-centric learning event when we should be refining the foundational components of what makes a human being a source of unlimited creativity.

As I read his book, I realized why we are often more hit-than-miss when it comes to increasing our potential for creativity. His book also helped me understand why our creativity sometimes grows in leaps and bounds while at other times, we seem unable to recreate this experience, making our growth in creativity seem frustratingly random or lucky.

Seven Key Principles

Mr. Johnson's engaging writing style guides us through seven key areas that must be understood in order to maximize our creativity, the key areas being:

1. The adjacent possible - the principle that at any given moment, extraordinary change is possible but that only certain changes can occur (this describes those who create ideas that are ahead of their time and whose ideas reach their ultimate potential years later).

2. Liquid networks - the nature of the connections that enable ideas to be born, to be nurtured and to blossom and how these networks are formed and grown.

3. The slow hunch - the acceptance that creativity doesn't guarantee an instant flash of insight but rather, germinates over time before manifesting.

4.Serendipity - the notion that while happy accidents help allow creativity to flourish, it is the nature of how our ideas are freely shared, how they connect with other ideas and how we perceive the connection at a specific moment that creates profound results.

5. Error - the realization that some of our greatest ideas didn't come as a result of a flash of insight that followed a number of brilliant successes but rather, that some of those successes come as a result of one or more spectacular failures that produced a brilliant result.

6. Exaptation - the principle of seizing existing components or ideas and repurposing them for a completely different use (for example, using a GPS unit to find your way to a reunion with a long-lost friend when GPS technology was originally created to help us accurately bomb another country into oblivion).

7. Platforms - adapting many layers of existing knowledge, components, delivery mechanisms and such that in themselves may not be unique but which can be recombined or leveraged into something new that is unique or novel.

Insight That Resonates

Mr. Johnson guides the reader through each of these seven areas with examples that are relevant, doing so in a way that hits the reader squarely between the eyes. I found myself on many an occasion exclaiming inwardly "This idea or example is brilliant in its obviousness and simplicity".

"Where Good Ideas Come From" is a book that one must read with a pen or highlighter in hand as nuggets pop out and provide insight into past or current challenges around creativity and problem solving.

When someone decides to explore ways of helping you or your organization be more creative and they are getting ready to explore a rah-rah session, an offsite brain-storming session or they are looking to play pin-the-tail-on-the-donkey, ask them if they have explored the foundational reasons behind what makes us creative.

And then buy a copy of this book for them.

I believe this book should be mandatory reading for every student, teacher and leader.

We are all students of Life.

We all at some point, teach others.

And if we accept that a leader is someone who influences others and we acknowledge that everyone influences someone at some point, then we are all leaders also.

Educational institutions, governments and corporations should make this book mandatory reading for everyone within their walls.

"Where Good Ideas Come From" is a fun read as well as a profound one.

May your creativity blossom as a result of exploring it.

Create a great day.

Harry

131 of 143 people found the following review helpful.
Full of good ideas but short on evidence
By Matthew Posey
How do we cultivate innovation? Are there some ways to interact, to live, and to work that promote innovation? If so what are the fundamental drivers of innovation? In his latest book, Where Good Ideas Come From: The Natural History of Innovation (WGICF), Steven Johnson proposes a framework for answering these questions. WGICF is divided into seven sections with each section addressing what Mr. Johnson considers to be a fundamental factor that facilitates innovation.

Unfortunately, the core of his argument is one of analogy with nature or anecdote. From nature, he looks at structures with disproportionate diversity in nature and asks how these devices and behavior can be mapped to human culture and interaction. Although this kind of analogical writing is rhetorically compelling it doesn't provide any kind of true support for the accuracy of his statements. As for the use of anecdotes, they are useful for creating narrative from data and I am well aware they are nearly a requirement for publishing in this genre of non-fiction writing. I can even recognize they are rhetorically useful for creating emotional pull but no many how many stories you tell they simply do not provide evidence to support a thesis.

Now that I've made my caveats, I do think there are lots of good ideas in the book. The factors that Johnson proposes all seem believable and fit in with what I know of cognition. In particular, three topics he includes, at least based on other readings, deeply related to being a strong thinker - making errors and subsequently thinking about the error, building connections between concepts, and actively recalling knowledge. In other places these three features have been strongly tied to becoming an expert as well as to developing an agile mind. It therefore is a reasonable leap to conclude that developing an agile mind expert in some areas can indeed increase your ability to be innovative in some sphere of knowledge.

Despite the lack of evidence, WGICF was an enjoyable read. The style is pleasant, some of the stories are interesting, and all his concepts seem reasonably related to innovation and regardless of how fundamentally tied his ideas are to innovation it certainly won't hurt your innovative muscles to think about the role each o the dimensions listed in this book may play in helping you come up with your next big idea.

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